A strong brand is an important asset to a business and can be critical in attracting consumers and establishing a unique identity.  A catchy name, logo, or slogan can help you stand out from your competitors, and positive connotations established by branding efforts can often mean the difference between failure and success

A confidentiality agreement, often called a Non-Disclosure Agreement or NDA, is a legal agreement that protects discussions between parties by specifying what information will be considered confidential and how such information should be used by the recipient.

Trademarks directly influence consumer purchasing decisions, and the right trademark can help to grow your business (just like the wrong trademark can impede its growth). For these reasons — and many more — it is critical for business owners to understand why trademarks are so important, as well as how to use them to effectively grow their business.

You would not drive your brand new car without carrying valid car insurance; so why would you spend countless hours designing and developing software algorithms and source code without obtaining the proper protections afforded by intellectual property law?

If you have a trademark registration, you must file certain maintenance documents to keep the registration alive. Failure to file these documents will result in cancellation of your registration, so mark your calendar.

Once the exclusive domain of basement-dwellers and geeks, video games have become a lucrative, multi-billion dollar industry.