A strong brand is an important asset to a business and can be critical in attracting consumers and establishing a unique identity.  A catchy name, logo, or slogan can help you stand out from your competitors, and positive connotations established by branding efforts can often mean the difference between failure and success

Non-disclosure agreements (“NDAs”) are important contracts that businesses use to protect their confidential information when sharing it with another party.  When both parties are sharing confidential information, a mutual NDA is used. 

A mutual NDA outlines the confidential information that will be shared between both parties, the limited purpose for which the information will be used and the terms and conditions under which the information will be shared.

Trademarks directly influence consumer purchasing decisions, and the right trademark can help to grow your business (just like the wrong trademark can impede its growth). For these reasons — and many more — it is critical for business owners to understand why trademarks are so important, as well as how to use them to effectively grow their business.